Job: CRM Manager – Bingo, Poker & Casino

The
purpose of this role is to develop, implement and optimise the CRM programme
for one of Europe’s largest Blue Chip online gaming companies.

Your key responsibility includes taking ownership of the planning process
covering all territories and languages to develop a customer centric, data
driven approach to maximise customer value for Bingo, Poker and Casino.

You will work with the other teams within the CRM Department to co-ordinate and
deliver an effective CRM framework that will benchmark and improve conversion,
retention and re-activation activities.

You will need to demonstrate the results and ROI achieved as part of the
programme of work and ensure that this is communicated to relevant
stakeholders.

Specific
responsibilities

Commercial
responsibility for improving lifetime value of WHO customers

The
strategy and implementation of the CRM program focusing around relevant events
and key triggers and utilising all forms of messaging and communication

Forecasting and planning using key events and customer segmentation

Developing effective cross sell activity to maximise value

Establishing retention, conversion and re-activation rates and setting
challenging targets for improvements throughout the year

Develop
and maintain effective contact strategy

The strategy and implementation of the CRM program focusing around relevant
events and key triggers and utilising all forms of messaging and communication

Identifying key opportunities to enhance the player experience and improve
retention rates and profitability including cross sell opportunities

Collation of reporting and analyses from the Analytics team to support the
planning and strategy decision making process

Monitoring of key competitor activity

Essential
skills/attributes

Bachelor’s
degree in marketing or equivalent

Highly numerate and commercially aware

Demonstrable customer-centric thinking

Self motivated and enthusiastic approach to work

Team player, able to work with multiple business units to achieve objectives

Ability to create and implement processes

Data driven online decision making

Experience using campaign management tools

Strong communication skills

Experience in email marketing tools